Mike Martin (he/him)

Since 1990, Michael Martin, has introduced and led sustainability in the music industry with Billboard naming him the "Live Event Greening Guru”. Michael is a pioneering entrepreneur, and the CEO of Effect Partners and r.Cup. At Effect Partners, he works with the world’s leading artists and brands driving sustainability impact and catalyzing movements like Earth Day, climate change, green energy, and eco-friendly food.

As the force behind r.Cup, he leads the reuse movement in North America with support from artists, concessionaires, the White House, NGOs, industry giants AEG, ASM, NIVA, and others. Michael also serves on the Boards of MIT's Environmental Solutions Initiative, MSA, and Peoples Organic Cafe.