Eric Ritz (he/him)
Executive Director & Founder, Global Inheritance
Eric Ritz is the Founder and Executive Director of Global Inheritance, a 501c3 non-profit organization that develops interactive experiences to engage audiences at live events, cities, and school campuses. Eric has produced over 400 original environmental programs over the past two decades at major events & venues, including the Coachella Music & Arts Festival, Super Bowl, Stagecoach Music Festival, Indy 500, Outside Lands, LAUSD, Lollapalooza, ESPN X Games, the Hollywood Bowl and others.
Global Inheritance also works with a large number of universities, schools, and companies to bring creative sustainability programming to their events and communities. In addition to leading Global Inheritance, Eric is a consultant for global brands, city governments, and NGOs seeking to develop actionable strategies for inspiring stakeholders to create a sustainable future.
Eric began his journey in the environmental and social cause space, producing charity concerts in the early 90’s. Eric then joined Bill Silva Presents, where he organized a number of environmental awareness concerts with the likes of Incubus, Blink 182, and other major Southern California artists. Before launching Global Inheritance, Eric led the marketing efforts at the nation’s second-largest denim company, JNCO Jeans, in Los Angeles and joined the leadership team behind A.D.D. Marketing, where he focused his time launching youth culture brands, including The Truth Anti-Tobacco initiative.