Mobilizing the Music Industry for Climate Action
Upcoming
The Music Sustainability Alliance (MSA) empowers the music business to leverage its platform to tackle the climate crisis. MSA is the hub for the industry and artists to learn, innovate, and collaborate.
MSA Community
Collaboration: Convening stakeholders to accelerate real-world innovations.
Resources: Providing science-based solutions, hands-on resources, and tools for operational change.
Engagement: Activating the industry to take urgent action.
Recognition: Elevating and propagating sustainable innovation in live and recorded music performance.
Amplification: Spotlighting leadership efforts within the industry and beyond.
The MSA brings together a wide range of music business stakeholders, including: venues, promoters, production vendors, artists, agents, managers, and record labels.
The Strategy
