Mobilizing the Music Industry for Climate Action
The Music Sustainability Alliance (MSA) empowers the music business to leverage its platform to tackle the climate crisis. MSA is the hub for the industry and artists to learn, innovate, and collaborate.
Coming Up
The Community
The MSA ecosystem is composed of a wide range of music business stakeholders, including: venues, promoters, production vendors, artists, agents, managers, and record labels. This diverse and dedicated community is crucial to driving collective action and fostering innovation.
Our Strategy
Collaboration: Convening stakeholders to accelerate real-world innovations.
Resources: Providing science-based solutions, hands-on resources, and tools for operational change.
Engagement: Activating the industry and fans to take urgent action.
Recognition: Elevating and propagating sustainable innovation in live and recorded music performance.
Amplification: Spotlighting leadership efforts within the industry and beyond.
