Music Sustainability Alliance
The MSA, the music industry’s green association, is the hub for the industry to learn, innovate, and collaborate to advance climate action. We provide community, science-based solutions, resources, best practices, and tools for operational change across the industry.
Driving Change to Address Future Realities
Like other industries, the music business needs to adapt to a climate changed economy accompanied by new regulations.
MSA: The Music Industry’s Green Association
Innovation, action, and eagerness to reduce our collective carbon footprint is evident across every sector. The MSA was formed by concerned industry leaders to foster collaboration and set global benchmarks through a shared knowledge base.
The Moral Imperative
We possess an immense cultural influence that extends well beyond our immediate sphere. It is imperative for us to fulfill our responsibility.
Industry Engagement
Networking & problem solving
Monthly meetings
Materiality assessment
Awards & recognition
Yearly summits
Quantification & Measurement
Science-based action for stakeholder business operations
Build Partnerships
Grow the knowledge base, work with experts
Resources
Tools, service providers and vendor guide
Business case analysis
Shared member directory
Green Guide - Questions answered & access to best practices
Bulk purchasing opportunities
Identify regulation risks
Education
Curate conference content
Webinars
Identify regulation risks
Measurement & reporting tutorials
Founding Partners
