Transforming the music industry and amplifying its power for climate action
Community
Collaboration: Convening stakeholders to accelerate real-world innovations.
Resources: Providing science-based solutions, hands-on resources, and tools for operational change.
Engagement: Activating the industry to take urgent action.
Recognition: Elevating and propagating sustainable innovation in live and recorded music performance.
Amplification: Spotlighting leadership efforts within the industry and beyond.
The MSA brings together a wide range of music business stakeholders, including: venues, promoters, production vendors, artists, agents, managers, and record labels.
Strategy
